My 600 hour adventure in esthetics school. Learn more about the project or catch up with Week 1 and the rest of Week 2.
From pages 404-405 of Milady’s Standard Fundamentals for Estheticians:
There is a difference between high-quality (usually more expensive) and less expensive generic brands. The quality of the products and brushes makes a big difference in how makeup application will go [sic] for you, the artist, or for your client — smoothly or not so smoothly.
Explain to clients why they should buy quality makeup and brushes. Why are they better? Is quality going to make a difference on their skin? Will quality products glide on easier and not tug on the delicate eye tissue? Clients will be more satisfied with products that are easier to work with and will discover that quality is worth the extra money.
From page 437:
Good lighting makes a client look good, and clients who look good are more likely to purchase the products you recommend.
From page 447:
In a [makeup] lesson, clients are shown step by step how to apply makeup. These services are more time-consuming and expensive because you are sharing your knowledge. Lessons are a good opportunity to retail products so clients can reproduce the look you create at home.
Just in case anyone is confused about why we’re all here.
[Photo Credits: Makeup Lesson Chart and Bobbi Brown 2008 holiday offer via Daily Moxie]
4 Comments
December 22, 2009 at 7:00 AM
[...] flash cards for our Chapter 11 test, and thought I’d pass along this book learning, from Milady’s Standard Fundamentals for Esthetician, Chapter 11: Product Selection and Ingredients, page [...]
December 28, 2009 at 5:36 PM
[...] larger and brighter if you don’t mind that it’s a not-so-distant cousin of arsenic. Milady’s apparently does not, because that’s all it has to say about [...]
January 19, 2010 at 1:11 PM
[...] how Milady’s explains a chemical peel, which is where an esthetician paints your face with glycolic acid (a kind [...]
January 21, 2010 at 6:50 AM
[...] thicker than yours,” says Miss Jenny. What she means is, Stephanie is black. According to Milady’s, page 212: Black skin is prone to hyperkeratosis [My note: This is esthetics speak for "an [...]